Components of the Mass Media.

The wad Media What is the Mass Media? Mass Media- refers to print, radio, television, and other communication technologies Mass- implies that the media cranial orbit many an(prenominal) people Media- signifies that communication does not take bespeak directly with face-to-face interaction. Audiences have the capability of tuning in or out on the media good deal Causes of Media Growth. The Protestant reformation: In 1517 Martin Luther treasured people to develop a more personal kindred with the bible and encouraged millions of people to articulate the bible. The bible past became the first batch media product in the west and by far the best selling book. republican Movements: From the eighteenth century and on, the citizens of France, the join Sates and other countries demanded and achieved representation in government. Therefore, Democratic governments depended on advised citizenry, thus, encouraged literacy and growth of a free press. Capitalist Industrialization : innovational Industries required a literate and numerate workforce as well as rapid means of communication to do business efficiently. Theories of Media Effects.

Functionalism: The mass media: - performs an important function by organise the operation of industrial and postindustrial societies - are important agents of socialization - military service ensure conformity - provides entertainment Conflict Theory: Believes the mass media does not serve the interests of the intact society and favours the interests of the dominant classes and policy-making groups - the mass media broadcasts beliefs, values, and ideas that create widespread acceptance of the basic complex body part of society, including injustices and inequalit! ies - ownership of mass media is exceedingly concentrated in the work force of a small depend of the people and is highly profitable for those people Diversity and Gender Differences in Mass Media. MediaWatch is a non-profit feminist organization working to eliminate sexism in the media. In 1992-93 it sponsored an analysis of minority... If you want to get a estimable essay, nightclub it on our website: OrderEssay.net

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