Organizational Impact Paper

Companies use creativity and innovation to reinvent, transform and transition their go and ware they offer to accommodate the current grocery inquire and demands. Change can be a tricky liberty for companies that do not have an forward-looking program. Innovation plays a vital fictional character with transitions and modifications for a business strategy that wedge up stakes provide a competitive edge, meeting and exceeding the customer?s expectations and lastly the viability of the company. NikeNike was cultivated in 1962 by read around Phil Knight who saw a gap in the market of athletic shoes. Nike had a cloudy change on its merchandising and product when it introduced the Air Nikes, featuring Michael Jordan, the ? still Do It? slogan and the ?Bo Knows? commercial. These innovative movers have made Nike more recogniz able and popular to consumers worldwide. Nike has been able to modify its product and work through its innovative marketing strategy. Nike?s Customer ground strategy is taken from the military rank of its product base on customer benefits, customer needfully, and product features. Nike has succeeded in innovating applied science with fashion to cater to customer needs on a global level. Nike currently seeks appear innovative ways to establish advance athletic product and methods to which let the cat out of the bag creatively to the current market. The success of Nike is based on a marketing business model that weighs current factor and trends in the market.

If Nike continues to innovate new ideas for there services and product, the boldness entrust be able to maintain their current role in innovative leadership, pr oduct development and marketing in the sport! s-wear industry. MicrosoftMicrosoft was found in 1975 and has become the world leader in computer software program services, applications, and solutions (Human resource management, 2008). Microsoft leads the way in creativity and innovation providing software and hardware products for individuals and organizations. Microsoft offers product... If you want to get a full essay, show it on our website: OrderEssay.net

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