External Environment

Business system 4 extraneous Environment Prof. Dr. Bernd Venohr Berlin, April 2007 © 2007 Prof. Dr. Bernd Venohr  croak alongndum Introduction to dodge 1 2 3 4 5 6 7 8 9 cut across Overview and dodge Concept economic science of dodge stockholder lever External Environment privileged Environment rivalrous emplacement Diversification Mergers & Acquisitions Global Strategy Business Strategy somatic Strategy Strategy Process 10 Organizational body structure and Control 11 strategical Leadership © 2007 Prof. Dr. Bernd Venohr 2  order of business Introduction to Strategy 4 External Environment - world-wide surroundings analysis - Industry analysis - Summary and Outlook to the highest degree Session © 2007 Prof. Dr. Bernd Venohr 3 Where are we today? Introduction to Strategy 1 Course Overview Strategy Concept 2 Economics of Strategy 3 Business Strategy 4 External Environment shareholder Value Corporate S trategy 7 8 Diversification Global Strategy 5 inbred Environment 6 Competitive Positioning Mergers & Acquisitions 9 Strategy Process 10 Organizational Structure and Control 11 Leadership © 2007 Prof. Dr.

Bernd Venohr Strategic 4 General purpose of external analysis Identify ? Opportunities: conditions that may help house achieve strategic competitiveness ? Threats: hinders or constrains firms hunting of strategic competitiveness Two types of environment ? Macro environment ? micro environment (industry) bloodline: Robert M. Grant, Contemporary Strategy outline: Concepts, Techniques, Applications (5th edition, Blackwell, 2004) © 2007 Prof. Dr. Bernd Venohr 5 General environme! nt (macro environment) ? Demographic Population size, age structure, geographic mix, ethnicity, income statistical distribution ? Socio heathen Social attitudes, cultural values ? Political / reasoned Arena of competition for tending and resources from govt. Law and regulations guiding competition Source: Robert M. Grant, Contemporary...If you want to get a full essay, order it on our website: OrderEssay.net

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