The Effect of Advertisements on Sex-Role Perception

Abstract This study measured the destination of ads on feminines sex-role percept. A number of 39 female participants took part in this experiment. They were divided into the control set and the experimental fit by random assignment. The control condition viewed 20 neutral advertizing slides. In the experimental condition, the participants were unresolved to sexually-biased advertisements. The Bem Sex-Role Inventory (BSRI) was administered as pretest and posttest. It was hypothesized that participants in the experimental group would evince a more(prenominal) distaff sex-role comprehension after the experiment. The results showed a agitate towards a more maidenly sex-role perception in both groups at posttest. next page To what completion do advertisements affect our sex-role perception? There thrust been some studies about film to media and its effect on homo beings. In this study, we aim to look specifically at the effect of exposure to magazine advertisements on female college students sex-role perception. Sex-roles argon attitudes, behaviors, rights, and responsibilities that a society associates with each sex (Holt & Ellis, 1998, as cited by Konrad & Harris, 2002, p. 2). Our perception of sex-roles could be either liberal or button-down.

Those who hold ultraconservative views concerning sex-roles call back that there are unambiguous delineations in the roles compete by men and women, plot of drop anchor those who hold liberal views do not ascribe roles jibe to sex (Konrad & Harris, 2002). Therefore, a conservative would say that men should be more directive period women should be more nurturing, enchantment a liberal would award of a more androgynous role for both sexes. maintain example of the extent to which advertisements are gender-stereotyped can be seen in televised images of men and women. According to a survey on the U. S., an fair television viewer watches six-spot hours of advertisements weekly (Ganahl, Prinsen, & Netzley, 2003). In a metaanalysis of 14 studies done in 25...If you want to get a full essay, order it on our website: Orderessay

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