Hyundai Pitches Luxury in the U.S.

The article, ?Hyundai Pitches Luxury in the U.S.,? talks about the Korean cable length car maker which was the industrys fastest-growing major player earlier this decade, is at once stuck in inert where Hyundais cars have been less competitive when comp tail end with Japanese and U.S. rivals. Even though they have still outscored Toyota and Honda in new-car timber in twain of the last four years, the party has only seen lackluster sales. However, Hyundai executives theorise they have middling the correctly car and pricing dodging to break into the high-margin arena for premium-priced cars by introducing the Genesis, which they claim to be either fracture or just as well as the BMW 5 Series and Mercedes-Benz E-class models. The phoner is hoping the car leave ? stray to rest the stigma of the cheap, arrant(a) vehicles Hyundai made in the nineties? (BusinessWeek.com). Those affected include of cut the company itself, which includes its owners and managers, along wit h all(prenominal) the other stakeholders of the company. Along with them are the investors of the company, distributors, suppliers, and the employees. most(prenominal) importantly are their customers who lose confidence in the quality of the company?s products which leads to the companies image and reputation being destroyed as it has for few years now. I believe that if Hyundai keeps introducing higher quality cars at lower prices than other car industries accordingly people?s comprehend quality of the company go out eventually change. market will play a decisive factorwhere the company will need to develop an effective promotional strategy to cue and bring over people that their cars are oft higher in quality than they were in the past and better than most car companies today. Advertisement and will help convince people that their perceived quality of their cars should be different and they should use of goods and services test market to get customer... ! seems more like a summary than an act! i dont think essays should have ad hominem comments in them If you sine qua non to get a full essay, order it on our website: OrderEssay.net

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