Promotion Strategy at Gillette

Promotion Strategy at Gillette Founded in 1901, Gillette is a study actor in several consumer carrefour markets. Its Duracell, Oral-B, Braun and Gillette instigators whole learn their respective markets (Gillette, 2004a). This paper discusses the Gillette razor brands. It discusses why Gillette invests firmly in new growth developwork forcet and promotion and outlines the companys product and brand strategies. In January 2004, Gillette launched its newest razor product, a goingesign of the Mach3 product called the M3Power. The M3Power razor includes slightly redesigned blades and a new cartridge holder design that Gillette claims will puzzle a new level of glide and comfort and a superior groom performance (Gillette, 2004b). The higher-priced M3Power ultimately includes only get-go changes from their existing Mach3 and Mach3Turbo product lines, besides Gillette uses these improvements to add to and update their product line. In the erstwhile(prenominal), the Sensor line of razors received several upgrades onwards more sweeping design changes in the Mach3 line. This product coin illustrates that Gillettes razors be mature products, and that the company focuses on boosting sales and generating following in the product line to avoid the effects of a decline stage. Little has changed over the years in the modality that men s absorb with blades.

Since the advent of the disposable double-edged razor, product innovations have come in the form of the adjunct of 2, or as yet 3, additional blades, lubricating strips, and flexible cartridge heads. These changes have not significantly affected underlying methods or process of shaving. In 200 2, Gillette released the premium-priced Mach! 3 Turbo Champion, a razor that was identical to its Mach3 Turbo line, but offered a bright red color. Razor blades for shaving are one of the most mature markets in consumer products, and provide an dainty lesson in product promotion. In the past century, male shaving needs... If you want to get a enough essay, order it on our website: OrderEssay.net

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