The body Shop strategic analysis

The Body glom International CASE ISSUES: Market fecundation/Loss of Sales (CI#1) - harvest-feast strategy is no longer working(a) for The Body Shop. Their computer memory gain has diminished since the mid-1990s, and by 2002 the companys profit was shrinking, and gross changes were non maturement proportionally to the rapid blowup of stores. Having entered a suppression phase, they motive to snap on profitableness without rapid expansion. Is Anita foregone? (CI#2) - though Anita Roddick stepped down as chief executive officer in 1998, and resigned as administrator Chairman in 2002, it is ill-defined how much form she has on day-to-day operations and strategy. Core set (CI#3) - By changing crimp management and governance, The Body Shop runs the risk of losing their individuation and their affection values. Losing touch with these values could bring on a red ink of reputation, however, clinging to them above shareholders value is in like manner detrimental. Loss of Image (CI#4) - The Body Shops dupe seems to be undergoing another makeover. With Anita Roddick be at least a less visible piece of the organization, The Body shop no longer practices eccentricity for eccentricitys sake. However, changing their hear has also meant they have unordered their uniqueness among their competitors. I.          modern SITUATION A.         CURRENT PERFORMANCE The Body Shop achieved an general solid performance for the category 2004 especially with strong gross revenue in the USA (+ 4%), the Middle East (+4%), the Nordic countries (+4%) and well-nigh part of Asia pacific (+2%).

However, these encouraging numbers were detonate by weak exchange in the United landed estate (-13%), Canada (-10%) and parts of Europe (-7%). This evolution occurred while the development of stores slowed. This whitethorn signal a computer memory away from the extreme growth model to a snap on quality. B.         STRATEGIC POSTURE Missions Ø         To reach their business to the pursuit of societal and environmental... I like the structure youve used, and I believe this is a degree-like level in semblance to what Im working on of course. If you expiration to get a integral essay, order it on our website: Orderessay

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